Read Brainfluence 100 Ways to Persuade and Convince Consumers with Neuromarketing
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Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts. LinkedIn's Sneaky Social Engineering - Forbes I enjoy creating and sharing science-based business strategies That led me to write Brainfluence: 100 Ways to Persuade and Convince Consumers with Why Faking a Smile Is a Good Thing - Forbes I enjoy creating and sharing science-based business strategies That led me to write Brainfluence: 100 Ways to Persuade and Convince Consumers with Best of Neuromarketing - 2015 - Neuromarketing It's always tough to choose the year's best Neuromarketing posts but with our readers doing most of the heavy lifting here's the Best of Neuromarketing 2015! College Branding: Taglines - Neuromarketing One of the great things about social media is that a conversation can be extended quickly between sites and even continents Such was my experience with my College
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