Read Marketing Strategy A Decision-Focused Approach (Irwin Marketing)
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Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketings cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. McGraw-Hill Education Discover How Learning Science Empowers Students and Educators Higher Education Todays learning extends beyond the classroom beyond one format beyond a singular - Books Sent To Girls Central Library Barcode Call No Title of Books Global Sites - McGraw Hill Education We are a leading local presence worldwide leveraging our instructional expertise and technology while providing direct access to our content educational services
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